Extreme marathons and business have a natural synergy; both are about setting goals and attaining them. In business as in extreme running, there needs to be motivation and the desire to overcome obstacles, no matter the difficulty. In the global business environment you have to be prepared for every eventuality, with the proviso that even the best laid plans are often not enough. You have to posses that something extra, that only true business leaders have, some call it entrepreneurial spirit or business savvy or even market insight, though all titans of the global business arena would agree, that the most important factor is the will. They have to want to succeed. Will is what participants in extreme marathons have in considerable quantities; they have the resolve to persevere against all odds to achieve their goals. Ambition Events’ online community - Ambition Life offers a one stop shop for ultra athletes to: • Discuss upcoming events • Share and obtain training advice • Obtain nutritional and dietary advice • Receive live race tracking and commentary • Access the online sports injury clinic • View the latest products and reviews Testimonials “The Ambition team were great as well as the rest of the support team. Overall organisation was excellent, we didn't have to worry about anything other than the running.” Matthew Chorlton, 2008 Competitor “I am really pleased to have been part of what I think can become an awesome event from the outset. My one regret is pulling out early. It is a tough event, much tougher than I imagined. I will be back and I will complete it...” Tom Springett, 2008 Competitor       "Ambition Events, a brand of naseba communications Ltd”